Print
Parent Category: Life and Style
Category: Living in Europe

User Rating: 5 / 5

Star ActiveStar ActiveStar ActiveStar ActiveStar Active
 

Mutoh partners with If You Leave (IYL) for large-format fine art photography showcase.

South Dakota Badlands” by Reuben Wu (2013)South Dakota Badlands” by Reuben Wu (2013)

Mutoh has announced an innovative promotion in the form of an international platform to demonstrate the high end printing quality and fine art capabilities of its wide format printers. It has partnered with If You Leave (IYL) for the IYL Showcase, the first edition of which will take place in London, United Kingdom, from October 23 until November 14, 2014.

Showcase logo Showcase logo If You Leave (IYL) is a distinctive collection of images that tell their own unique story using a series of snapshots. These tell of a journey made by wanderers who study the mysterious yet peaceful feeling of desolation and loneliness, initially brought together on a publicly accessible Flickr photo stream. Curated by photographer Laurence Von Thomas since 2009, the project has been instrumental in giving a voice to young photographers from around the world and provided many of them with the exposure needed to help launch their professional careers.

IYL and Mutoh intend to bring 20 unique photographical works of young international photographers to the larger public as part of the initial event and the fine art prints will be spread across 20 East London venues.

For the production of these large format outputs, IYL chose the Mutoh ValueJet 1638X high quality production printer. All the images were printed onto Folex® paper in sizes of 1.2 x 0.8 m.

Besides the 20 large format outputs, the images were also printed in a smaller format onto Mutoh’s new 24” wide ValueJet 628 desktop printer for the “Pocket IYL Showcase”, an 11 day exhibition at the well-known Foyles Flagship store in Soho.

The initial focus in the first year is to set up the exhibition in London with a strong campaign of global exposure, establishing the identity of the Showcase. In 2015, the plan is to bring the Showcase to different cities around the world.

As a preview, a high quality wide format photograph will be displayed at Mutoh’s booth at this year’s Viscom Italia show (Hall 1 – Stand R19 / R21) - Fiera Milano, Italy, October 16–18, to promote the IYL Showcase and Mutoh’s partnership with If You Leave.

ValueJet 628 - Compact 24” Wide Desktop Printer

ValueJet 1638X - 64” High Speed Printer for Top Quality Outputs

For more information:

You can Tweet, Like us on Facebook, Share, Google+, Pinit, print and email from the top of this article.

Copyright © 2014, DPNLIVE – All Rights Reserved.