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Need for clearer and more accurate labelling highlighted.

The Pharma Open DayThe Pharma Open DayUK based Denny Bros Ltd - manufacturers of the flexible multi-page label known as Fix-a-Form®, recently held an open day for delegates from the Pharmaceutical sector. The purpose of the meeting was to examine the packaging and labelling challenges now facing the healthcare sector. Denny Bros multi-page label is well regarded in packaging circles as an effective tool in rolling out promotional and informational messages on-pack and relaying vital Pharmaceutical product descriptions.

Led by keynote speaker, BBC TV’s Dr Rosemary Leonard, the day included involved a mix of presentations, machine demonstrations and a tour of the key areas of Denny Bros’ Pharmaceutically accredited facility.

Dr Leonard, talking from a GP perspective, highlighted the critical role that packaging and labeling played in delivering clear messages on drugs – especially where the elderly and those taking multiple medicines are concerned. She was keen to point out to her audience that multiple brand names for the same generic drug can cause much confusion.

Omar Ali, an Educational Consultant to the NHS, expanded on this subject further. He emphasised the extent of the needless fatalities and injuries sustained as a result of poorly designed and branded labels. In his view, if colour-coding and drug types were clearly displayed, the statistics could be greatly reduced.

Supporting speakers included Jim Kaye from Atlantic Zeiser who discussed serialisation and product coding.

Denny Bros’ recently invested in this technology by investing in a machine which they have titled ‘Validata’.   This is capable of adding characters, barcodes, 2D codes, graphics and even Doctor’s signatures in variable, sequential and alpha numeric formats to its Fix-a-Form® multipage labels.  Another speaker, Paul Beamish, from linerless-labelling specialist Ravenwood Packaging, explained the ‘green’ advantages of labels with no backing paper.  In his view, with zero waste, the labels simplify the supply chain, so saving on cost. Denny Bros and Ravenwood plan to develop a new labelling concept for multi-layer linerless labels – so extending Denny’s already diverse product offering.

Stephen Jarrold, sales and marketing director at Denny Bros, completed the line-up of speakers with his presentation; ‘A Cure for the Information Headache’. He highlighted how Fix-a-Form® can offer a solution, in particular to the problems and issues raised by Dr Leonard and Omar Ali. Jarrold informed those attending that the mechanics of Fix-a-Form are well-suited to relaying vital product descriptions and dosage instructions to end-users, offering peace of mind to GPs and healthcare professionals.

Commenting on the event, he said: “The day was a great success and the feedback we have received in terms of our speakers has been fantastic. Overall it has been an education and one that we hope our delegates have learnt from considerably. It was also beneficial to be able to demonstrate the different types of technology we are able to provide in assisting with the compliance of pharmaceutical labelling – especially our new Validata machine.”

Alongside Validata, additional machinery demonstrations included Denny Bros’ new Xeikon digital colour press, sister company Willowbridge Label’s Ditac Braille Embosser and Ravenwood’s Nobac 500 linerless system.

For further information, contact Natalie Bonner at Denny Bros on 0044 (0) 1284 7013810044 (0) 1284 701381 or visit

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