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City and West End puts HP Latex at the heart of complete design-to-finish solutions at exhibition.

Customers interested in CWE’s complete solutions at Sign & Digital can also access demonstrations and training at its dedicated showroom facility in Chessington, UKCustomers interested in CWE’s complete solutions at Sign & Digital can also access demonstrations and training at its dedicated showroom facility in Chessington, UKUK based City and West End Solutions (CWE) has announced it will highlight the need for optimal quality across an entire digital print and finishing workflow at Sign & Digital 2015 – from the machines and inks, to the software, the media and the finishing.

CWE Commercial Director Graham De Kock said: “To get the best output you need to invest in your entire workflow – but that doesn’t mean it has to cost you a fortune.

“We’ll be showcasing the HP Latex 360 and 310 printers, which we first introduced at Sign & Digital 2014. They’ve proved to be incredibly popular since then, and we’ve installed more than 80 units from the HP Latex 300 range.

“Feedback from our customers has been overwhelmingly positive, and visitors to the show will be able to see how the new technology could benefit their business too.

“While the HP Latex 300s are great for signage applications and volume printing, they’re also perfect for the more bespoke, high end applications such as wall coverings and lightboxes where you need guaranteed colour matching and top notch image definition and ink density.”

The inks

CWE highlighted the fact that water-based HP Latex Inks combine the best characteristics of solvent inks and water-based inks for applications with versatility and enhanced durability. They produce high quality, environmentally friendly and odourless prints which are completely cured inside the printer to form a durable image that’s immediately ready for finishing, shipment, or display.

The software

CWE added that when you put the HP Latex 300 range together with the HP WallArt application for customized wall decoration, and the AVA Rip software that’s optimised for the decorative printing industry, stunning results can be produced.

“High end, high margin applications are becoming increasingly popular across the residential, retail and commercial markets, from wallcoverings to posters, lightboxes and canvas,” added Graham.

“We’ve also recently been appointed as the sole UK distributor for Barbieri Spectrophotometers, and we’re looking forward to showing visitors how this top of the range product complements our suite of wide format solutions, offering super-accurate colour matching.”

Barbieri Electronic is a colour measurement for large format, flatbed and industrial printing. Its spectrophotometers utilise many points of reference during the measurement process to give an accurate description of the colour. It also offers the benefit of variable patch size readings, contactless and speed readings.

The media

CWE will be demonstrating the capabilities of the HP Latex printers using its Expanse range of media which is aimed squarely at wide format print providers and signmakers. The range supplied by CWE includes poster papers; vinyls; poly laminates; billboard paper; textiles including knitted flag and lightbox satin; backlit gloss; and easy to use Textile Wallpaper.

The final product

CWE will be taking a Summa wide format cutter to Sign and Digital, demonstrating how to get the perfect cut finish, every time.

For more information visit Stand E32, or call 0044 (0) 8444 829895 or go to

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