Company thrilled and amazed its
prestigious project was chosen
by judges at the event.
“The Christmas Express” for a major London retailer Large format printer, PressOn, based in Rochester, Kent, UK, is over the moon, after being judged the winner of the FESPA Gold Award for In-store Project of the Year 2014. The company, which specializes in the production of high quality digital print for both indoor and outdoor advertising purposes faced stiff competition from some of the world’s most prestigious printers to scoop the award for their luxury retail client’s Christmas 2013 windows and accompanying lift graphics.
All the winners of the FESPA Awards were announced at a FESPA Gala Dinner in Munich on 22 May 2014 and Andy Wilson, MD of PressOn was there to accept the award.
The criteria the award judges of the In-Store Project of the Year were looking for was, excellence in print quality and creativity, along with, innovation and creativity in the winning printed project. “The Christmas Express” window graphics ticked all the boxes and were judged as being worthy of the coveted Gold award.
The winning displays produced by PressOn were for a retail store that is famous globally and its shop windows are a tourist attraction in their own right in London. A critical element was that the printed technical execution of these finished graphics needed to be perfect to achieve the flawless stunning visual effect the client demanded.
The EFI VUTEk QS2Pro printing metallic lift graphics “The Christmas Express” comprised of a series of train carriages across 11 store windows and an accompanying series of lift graphics that needed to be installed over one night. One key element was that the final printed execution of the train needed the metallic solidity of a real train. The overall design was complex and challenging technically for PressOn to achieve. It required the company’s in-house team to develop numerous artwork files and to conduct many printing trials in order to obtain the desired effect for the windows. PressOn needed to print on silver metallic vinyl and then recreate printed steam across the finished print. The steam effect was achieved using its EFi VUTEk QS2Pro 2’s 3-layer ink capability which allowed PressOn to print different densities of white ink on metallic sections of the train to achieve the effect of steam. The main complication during printing was the reflection from the metallic vinyl interfering with the UV curing lamp. Even the manufacturers of the VUTEk told PressOn it could not be done. After lengthy and labour intensive trials the perfect effect of transparent and opaque sections of steam was achieved and the client was delighted with the realistic result.
Andy Wilson, founding joint MD of PressOn said, “We are so thrilled to have won this award and for such a prestigious project. I’ve never won anything before and this is an amazing first for me and more importantly for everyone at PressOn. Recognition for our technical expertise at this level, from FESPA no less, is the highlight of the past 14 years of our desire to grow PressOn. All thanks go to our loyal and hard-working PressOn team.”
Winning this award follows a 24 month period of investment and rapid growth at PressOn. Over the past two years PressOn launched a new customer focused website, a revolutionary online print calculator and invested heavily in state of the art machinery with the purchase of the World’s first HP LX3000, an EFi VUTEk QS2 Pro and most recently the World’s first HP LX360.
www.presson.co.uk
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